Following your twitter feed, I see you get the odd suggestion here and there. It's great that you're open to that. And it's quite unique that the internet provides so many avenues to get feedback. Do you find it challenging to know when to be balanced about accepting suggestions?

I treat it essentially the same as if it was a suggestion coming from a close friend. If it's something that I think will work and seems feasible then I'll take it. If it feels out of scope or in a tangential direction then I'll leave it. The suggestions are all usually all great, I just need to put it through my own filters first. It's a real privilege to be in that creative position so I'm always grateful for anything people want to suggest.